3/17/2009

New strategy to advertise or promote your products or websites

New strategy to advertise or promote your products or websites

-- To add company logo or product images to web videos like YouTube

Product advertising is one of the most important strategies in product promotion. In this article, I will share with you a typical advertising approach, that is, to add company logo or product images to web videos like YouTube.

What you need to prepare are these: product videos or popular movies, company logo, product images and a powerful tool - Socusoft Web Video Player. This application has advertising function. After you register the program, the advertising function is activated. It allows you to integrate your videos and images together. You can also add links to videos. Different from videos on YouTube, The web video generated by this program has an embedded player, which can be fully customized.

Download Socusoft Web Video Player from
http://www.web-video-player.com

When installation is completed, launch Socusoft Web Video Player.

1) Prepare advertisement image

The format of the ad image can be jpeg, gif, jpg, png and swf. If you want to add an advertisement image with no target link on it, the format of the image can be jpeg, gif, jpg and png. If you want to add a target link to a web page for the advertisement image, the format must be swf. You may use Flash Slideshow Maker, Macromedia Flash, SnagIt or other tools to add URL easily to the image and save it as swf format.




2) Choose advertising templates

Go to "Themes" and choose the template of web player for your video clips such as the template "Advertisement".



3) Add image to player

Now go to the advanced mode. Click button "Customize Parameters" at the bottom right corner. Then, Click the blank field of Advertisement and get the advertising image.




Sample:



4) Add link to video

If you need to add target links to videos, go back to "(1) Video" and choose videos that you need to add target URL to. Then, click the button "Edit". There will be a pop-up dialogue. Go to "Target URL" and input the link such as company website. Please remember to add "http://" first.




PS: Publish Video and Player on Your Computer

When finished the above steps, go to the sixth step "Publish". Click the button "Publish Now" to integrate your video with player. Your video has right now been embedded a cool player. You may click "View Web Page" to preview your web video.



Upload Files – Publish Video to Your Website or Blog

1) Publish video to your website

Click "Open Output Folder" and use upload tools such as CuteFTP to upload all of the files in the folder of "output" to your web space. You may create a new folder on your web space first such as "video" for the output files. If the created folder is in the root directory, the URL of your web video should be:
http://www.*****.com/video/***(name of the published html file).html


2) Add web video to your blog or forum and more

You may also add your published web videos to your blog or forum and more. Here is an example of adding videos to google blog.

Click "Open Output Folder". Then, open the html file with FrontPage, Dreamweaver or Notepad. The html file is the same with the one uploaded.



Right here, I use Notepad to open the above-mentioned html file and switch to the code mode and change the paths like the following screenshot. Please note that you need to input your website URL instead of " *****.com" as shown below.



After that, copy the code between "object" as above. Go to your google blog and paste the code as shown below. After that, publish the post. You may now view your web video on google blog.



Sample:
http://funny-video-youtube.blogspot.com

Some blogs may not support HTML well. If so, you may also use the following code, which is simple. That is, "iframe" plus "the path".



For more information, please visit:
http://funny-video-youtube.blogspot.com

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